The Growth & Exit Collective
A message from Mark

You'll only sell your business once. Do it on your terms.

Watch Mark's two-minute intro — why most owners leave 20–40% of enterprise value on the table, and how the Exit Readiness Accelerator changes that.

Mark Ullah, founder of The Growth & Exit Collective
Mark Ullah · Founder
What buyers actually pay for — and what they quietly discount.
Exit Readiness Scorecard

Ninety seconds. Eight questions. A private read on what your business is really worth to a buyer today.

No sign-up. No pitch. See your score before you give an email.

Private · 90 seconds
Exit Readiness Scorecard
0/8
01Valuation
Do you know what your business is realistically worth today — with evidence?
Most owners over- or under-estimate value by 40% or more.
Not at allCompletely
02Owner dependence
Could the business run for 90 days without you present?
Buyer #1 discount reason. Every point of owner-dependence takes multiples off.
Not at allCompletely
03Revenue quality
Is a meaningful share of revenue contracted or recurring?
Not at allCompletely
04Customer risk
Is your top customer under 15% of revenue?
Concentration risk is the fastest way to lose a deal at due diligence.
Not at allCompletely
05Financial hygiene
Are your financials clean, normalised, and defensible to a buyer's advisor?
Not at allCompletely
06Leadership
Is there a leadership layer that will stay through and after a sale?
Not at allCompletely
07Systems & IP
Do documented systems, processes and IP live in the business — not in your head?
Not at allCompletely
08Buyer readiness
Do you know who the likely buyer is and what they'll actually pay for?
Strategic, financial, and internal buyers each pay for very different things.
Not at allCompletely

Private. Not stored against your name. Used only to guide your conversation with Mark.

The uncomfortable truth

Most owners sell for far less than their business is worth — because they start too late.

The business that got you here was built around you — your judgement, your relationships, your instincts, your late-night fixes. That's exactly what a buyer discounts hardest at the negotiating table.

Exit value isn't set on the day you sell. It's set in the two to three years before. Move the value drivers — recurring revenue, owner independence, clean financials, leadership depth — and the multiple you achieve changes materially.

That's the entire point of the Exit Readiness Accelerator.

The Framework

One framework. Applied to move the five value drivers a buyer actually pays for.

IDEAL is how we diagnose the value gap and sequence the work. Same framework as the Growth track — different levers pulled first.

I
Increase margin quality
Normalised EBITDA, add-backs cleaned up, and margins defensible under buyer scrutiny.
D
De-risk the owner
A leadership layer and transition plan so the business doesn't leave when you do.
E
Engineer recurring revenue
Contracts, retention and predictability — the levers that lift the multiple.
A
Attract the right buyer
Positioning and buyer-mapping so you sell to the acquirer who pays the most.
L
Lock in enterprise value
Systems, IP and documentation that survive due diligence intact.
What owners say

Owners who built real enterprise value — and the work that got them there.

★★★★★ · Verified Google reviews
★★★★★
"Mark has a rare ability to see the whole business at once — commercially, operationally, and personally. The advice was clear, honest, and directly useful."
Michael S. · Google review
★★★★★
"The value of the business has moved in a very tangible way. Structure, systems, leadership — all noticeably stronger."
Simon Burke · Google review
★★★★★
"Calm, sharp, and grounded in experience. He asks the questions no one else has thought to ask."
Patty Taylor · Google review
★★★★★
"Practical, measured, and always on your side of the table. Exactly what a business owner needs."
Joel Torrisi · Google review
How it works

We don't work with everyone. Here's how you find out if we work together.

The Collective is deliberately small. We take on a limited number of owner-led SMEs each year — the ones we know we can genuinely move enterprise value for.

01
A quick chat
A 20-minute private call with Mark. No pitch. If we're not a fit, he'll say so and point you elsewhere.
02
Valuation session
A deeper working session to map current value, the gap to what it should be, and the levers to close it.
03
Application
A short written application so both sides are clear on scope, fit, and the commitment involved.
04
Onboarding
Financials, structure and value-driver diagnostic. You'll know exactly where the business stands to a buyer.
05
Program starts
IDEAL applied to your exit track — with the Collective's specialists brought in only where they add real value.
A note on the application step: The application isn't a sales barrier — it's how we protect the quality of the work. About 1 in 3 owners we speak with progress. If we're not right for you, Mark will tell you on the first call and point you to someone who is.
The next step

One conversation. No pitch. Real clarity.

Twenty minutes with Mark. You leave with a clear read on what your business is really worth today, the biggest value driver to move first, and an honest answer on whether the Accelerator is the right fit — or not.

20 min
Private, direct, on Zoom
Zero cost
No obligation to progress
Honest answer
Fit or not — by the end of the call

Questions owners ask before booking

I'm not selling for a few years. Is it too early?+

It's the opposite. The owners who realise the strongest exits start the value-driver work three to five years out. Reacting to an inbound offer is usually where value gets left behind.

How is this different from a broker or M&A advisor?+

A broker sells the business you already have. We spend the years before the sale making sure the business you take to market is worth materially more. Then we brief your broker or run the process alongside them.

What size business is this for?+

Owner-led SMEs, typically $2M–$25M in revenue, planning a sale in the next 1–5 years. If you're smaller or larger, Mark will tell you honestly on the first call.

What if my plans change and I decide not to sell?+

Everything that lifts enterprise value also makes the business better to own — recurring revenue, leadership depth, fewer owner hours. The work compounds either way. Mark will help you decide the track.